1---
2date: 2025-01-14
3location: Miami, US
4author: Anton
5---
6
7# Mismatch
8
9Year 2023. I'm in London. My sneakers are finished, and I need to buy new ones. I'm searching online for some European brands.
10
11Finally, I found one. It's called Axel Arigato. All the photos online look great. I like the design of the site.
12
13Those sneakers are not cheap. So I spent a few days thinking about it and checking the site back and forth.
14
15Finally, I checked the location for the offline store and went there.
16
17To my surprise, the offline store looks nothing like a website.
18
19It's a dirty, small place. No one is in the store. The floor is dirty. The shop assistants just talk between themselves.
20
21I finally checked the sneakers. And at this moment, I realized that I had been played.
22
23They look nothing like the online photos. They look like cheaply made sneakers of poor design and poor quality.
24
25I spent 2 minutes in the store and left.
26
27Never in my life did I see such a huge mismatch between the promised product and a real one.
28
29I do not advocate going all the way and doing what they do in Japan, where photos of food should be of exactly the same proportions as the food you will get.To prevent scamming customers. But there is a line somewhere. A small exaggeration is okay, but let’s not overdo it.
30
31Are we going just to use digital tools and make campaigns to sell products that look very different?
32
33**Reflections:**
34
35- huge mismatch between the digital representation of your product and your product is *antihuman.*
36- huge mismatch between advertising and product is *antihuman*.